May 5, 2023 | Branding, Business, Resources
These are some of the most impactful podcasts I’ve listened to as I’ve developed as a marketer and built my own business. I highly recommend them to anyone wanting to grow their own marketing and business skills. I’ll keep updating this over time...
Mar 10, 2023 | Brand Strategy, Marketing
Yet another negative example of how spinning products too far from your brand’s core will not end well: Allbirds. “As we made those adjacent product development decisions, we unfortunately lost a bit of sight of what our core consumer fell in love with us for in...
Mar 9, 2023 | Business, Resources, Startups
Entrepreneurial events, resources, and organizations Having been involved in the startup community in the Phoenix area for some time (including co-directing PHX Startup Week for 2 years and serving on the board of YesAZ), I do get asked from time to time how people...
Mar 14, 2022 | Business, Resources
These are some of the most impactful books I’ve read as I’ve built my own business. I highly recommend them to anyone wanting to grow their own business, leadership, and marketing skills. I’ll keep updating this over time with other books I’ve...
Jun 4, 2021 | Brand Strategy
Have you written a book? Yes? That is fantastic! And yes – I really mean that. Writing a book is difficult – believe me, I know. It can take hundreds (if not thousands of hours), intense discipline to stick with it for months, even years, and the fortitude...
Aug 13, 2013 | Productivity, The Deep Archive
I read a ton of blog posts and online articles. So much so that any time I see an article or blog post referred by a friend or colleague on Twitter or Facebook I will at least pop it open to see what all the hubbub is about. Reading these posts can be fantastic for...
Oct 18, 2012 | Branding, The Deep Archive
I’m such a sucker for a well-designed brand. And when the site, Brand New, featured the designs for The Halcyon—a London retail development—I fell in love. Unfortunately, they posted all the design elements as separate images. I much prefer to save these...
Jul 16, 2012 | The Deep Archive, Writing
This post about 9 Glorious Truths About Creating Great Content (from WordOfMouth.org) is a fantastic starting point for thinking through the content you generate in your marketing communications.My personal favorite, deals with complexity and honesty:8. Complex is...
Jul 9, 2012 | Branding, The Deep Archive
Not sure who designed first. And I don’t really care either. In this case, I’d say these two are bit too close for comfort. Someone should have raised a red flag and suggested a redirection in the design of the mark (for whichever was second).Any time you...
