Art as Language

Luke – Prodigal GodWe, today, have a language to celebrate waywardness, but we do not have a language, a cultural language, to bring people back home.  —Makoto Fujimura (from Makoto Fujimura – The Art of “The Four Holy Gospels”...

How to Create Successful User Experiences

Fast Company recently posted the first article in a series on the need for user experience design in brands’ communications. I highly, highly recommend this article to anyone in marketing, design, social media, and communications. There are so many golden...

Communication Illusion

George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.”Man, how often have I experienced this one! I certainly won’t pretend I’ve never missed the communication boat with my wife—completely...

Put some soul into your brand

People rarely buy because of WHAT we do—they invest in the WHY of what we do.Yes, people will buy from WHY-less brands (just look at Walmart). But no one LOVES them either.No one is wearing a their t-shirts proudly. No one is begging to work for them. No one is...

How not to design an HTML email

This was an email I received from Inc.com—basically a standard newsletter they sound out every few days. Do you see the problem?See that giant grey section at the top of the email? Yeah, that’s the problem.With marketing emails you’ve got barely any time...
Copyright © 2022 Mike Jones. Site design by Resound.