Branded: The Halcyon

Branded: The Halcyon

I’m such a sucker for a well-designed brand. And when the site, Brand New, featured the designs for The Halcyon—a London retail development—I fell in love. Unfortunately, they posted all the design elements as separate images. I much prefer to save these...
A Logo Whoops

A Logo Whoops

Not sure who designed first. And I don’t really care either. In this case, I’d say these two are bit too close for comfort. Someone should have raised a red flag and suggested a redirection in the design of the mark (for whichever was second).Any time you...

Communication Illusion

George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.”Man, how often have I experienced this one! I certainly won’t pretend I’ve never missed the communication boat with my wife—completely...

Put some soul into your brand

People rarely buy because of WHAT we do—they invest in the WHY of what we do.Yes, people will buy from WHY-less brands (just look at Walmart). But no one LOVES them either.No one is wearing a their t-shirts proudly. No one is begging to work for them. No one is...

What’s Your Battle Cry?

photo by Dave PearsonI saw this question brazenly scrawled across the back window of a high schooler’s car the other day. What a great question!When my partners and I at re:sound creative talk with our clients about branding, we like to talk about fans and...
Copyright © 2021 Mike Jones. Site design by Resound.