Yet another negative example of how spinning products too far from your brand’s core will not end well: Allbirds.

“As we made those adjacent product development decisions, we unfortunately lost a bit of sight of what our core consumer fell in love with us for in the first place and what they continue to want from us”

Just because you can doesn’t mean you should. Know thy brand. Believe thy brand. Live thy brand.

Read the story about Allbirds falling flat with their new product lines:

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