Yet another negative example of how spinning products too far from your brand’s core will not end well: Allbirds. “As we made those adjacent product development decisions, we unfortunately lost a bit of sight of what our core consumer fell in love with us for in...
This presentation by Saul Colt (the self-proclaimed smartest man in the world) is both entertaining and full of great advice and examples.Checkity check it. How to Create Offline Word of Mouth — presented by Saul Colt from SocialMedia.org on Vimeo.
One of my co-workers at Cardinal Path recently asked me what blogs I follow…probably because I’m such a ‘know-it-all.’Anyways, so I rounded up a few, emailed them over, and they actually found them useful. And I thought ‘Why not turn...
Tomorrow, Niki Blaker and I will be holding court over at Gangplank HQ for the weekly Brown Bag event.We’ll be discussing the new social networking site, Pinterest, looking at how we use the site, as well as how others are using it to be inspired, build...
I have a reputation amongst my business partners and friends for writing long emails. And they like to let me know about it, usually through some fun jesting over Twitter.Recently, a topic came up on Twitter about simplicity being a trend in design. And I agreed that...
I recently had the great pleasure of talking with Chris Conrey and Dave Cooke on their sales-coaching podcast, ‘Don’t Sell Me Bro.’We had a great discussion about my blog post about how business-to-business is dead as well as general thoughts...
