Awesome time with Danielle Williams and Tisha Pelletier on the Arizona Daily Mix talking Arizona entrepreneurship and PHX Startup Week.
Where Mike’s Been Featured
Skylar Irvine Show Live at PHXSUW
What’s better than a really great conversation? A really great conversation that you can play back later.
“Staff will be clearer on your purpose, vision and values. Sales will get easier. Marketing will be more efficient, as designers, writers and creators for your brand will have clear guidelines.”
“Put some energy into crafting some creative verbal guidelines. And make sure every post, tweet, comment, gram, and snap feels like the real ‘you’ of your brand.”
“A small change, cutting an online registration form from 22 fields to nine, gave the client a 24 percent increase in online registrations. It’s amazing what benefits such simple changes can make.”
“Understand that your potential customers are still human beings first (not just employees of their company). They have deep, human needs to be met by you and your products – not least, keeping and excelling at their job. Create videos, ebooks, newsletters, and articles that help them see the higher value you provide, not just for their company, but for themselves, personally, as well.“
“Even as businesses and economies have been shut down, we’ve ramped up our content publishing – including videos, podcasts, articles, and emails – remaining consistent in our messaging and brand positioning. Despite a slowed economy, we’re seeing an uptick in new clients due in part because of our consistency and growing types of media in our content marketing strategy.“
“I firmly believe that business is – at its heart – all about relationships. Whether that’s with employees, vendors, customers, or partners, every business is chalk full of relationships.”