Ideas live in service to a problem, and I love making connections that form lasting solutions.
Here’s what’s coming up…
Growth and Scaling Panel – PHX WordCamp 2019
I’ve been invited to speak on a panel at this year’s Wordcamp. Panelists will discuss business growth and how they’ve scaled their businesses with WordPress.Join us at 1:30 in the Science Lab!
I have a vast array of soapboxes.
One of my life missions is to help brands resonate with their audiences. Now there are quite a few different aspects to that, but suffice to say that every talk I give is designed to give actionable (and entertaining) advice to the men and women who make business magic happen.
6 Commandments for Launching a Startup Brand
This talk is perfect for students or entrepreneurs who are just starting out. I’ll walk the room through the importance of branding and six “commandments” (or practices) to get them started on their own brand. These include important steps like market research, defining purpose and core values, and identifying your minimum viable product. And because I believe in tangible teaching, I also walk everyone through one of Resound’s case studies – allowing them to see branding in action. They’ll learn from the successes and pitfalls our clients have encountered, because mitigating failure starts with good strategy and information. Are you ready for this? Let’s get it on the calendar!
The Value of Values: Craft the Compelling Beliefs that Drive Employee Engagement, Customer Loyalty, and Growth
Yeah, I know. Long title. I was in a competition for the longest talk title…you know I won. This session is all about what your brand needs more than patterns and taglines. You need principles that keep you grounded through the lifetime of your brand – the beliefs that serve as objective guideposts to decision-making. Raise the rallying cry for your team, your customers, and your fans. Your brand values are those things that your business stands for – the thing you’ll fight for no matter what. Everyone in this session will get access to tools that will help them narrow down their business values and a process for gut checking and expanding on what you selected. Let’s talk values! I’m ready when you are.
Get a Personality: Differentiate Your Brand in a Sea of Sameness
Do your customers know what makes your organization different? How about your staff and partners? If you don’t communicate competitive advantage at a brand level, potential customers choose based on a personal connection (or worse…lowest price). In fact, differentiation is one of the hardest aspects of marketing to nail – particularly for small businesses who often boast essentially the same offerings as the big guys. Personality traits (second to values) are the biggest players in brand differentiation. This workshop will help participants flesh them out – to create a human connection with your audience. It’s time to stand apart and be authentic to your organization’s real culture. Schedule a personality workshop.
Relationship Marketing: “Dating” Your Customers Through Inbound
Your customers are human. No one is looking to be treated like a data set, so a good litmus test for inbound best practices is to think of your inbound funnel like the dating process. This session will follow a typical inbound funnel process (Attract, Engage, Convert, Delight) with a relationship in mind. If you’re getting inside your audience’s heads, offering them value (as they perceive value) and following up, you’ll deepen customer relationships (and loyalty). Get relationship marketing advice – book this talk.
Brand Naming: The Nine Guidelines to a Great Name
Ah, naming. It’s a huge headache to a lot of people, but it doesn’t have to be! This talk will walk your group through four different kinds of brand names and nine guidelines for a great name. Plus, we’ll walk through the four steps to picking an awesome name (and sticking with it). Participants will learn the meaning of portmanteu, and why you should never put your name to a vote. Learn the right questions to ask during the process, like, “What are core words that have to do with your business services/products/industry. What fields do we deal with? What groups of people do we serve? Who are we targeting? What do we sell? What’s in a name? Guess you’ll have to find out…
(These are only the most recent. Hit me up if you have questions about other talks.)
Valley Christian High School
On April 26th, I gave students at VCHS a “Branding 101” lesson. We covered the basics, from “What is brand?” to “Why should I care?” and “How do I get one?”
PHX Startup Week 2018
This year at #phxstartupweek I touched on the value of values – exploring how to craft the compelling beliefs that drive employee engagement, customer loyalty, and growth.
ASU Venture Devils
Young entrepreneurs need all the help they can get. This talk on the six commandments for launching a startup brand walked students through the branding process with a look at successes and failures.
Phoenix Wordcamp 2018
This session had Wordcamp attendees fleshing out their organization’s values and personality traits – the ones that create a human connection.
City of Scottsdale Small Business Class
This session centered around the fact that customers are human, focused on inbound marketing in the context of relationships.