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Watch my branding brain at work

So you’ve written a book? Now turn it into a brand.

Have you written a book? Yes? That is fantastic! And yes - I really mean that. Writing a book is difficult - believe me, I know. It can take hundreds (if not thousands of hours), intense discipline to stick with it for months, even years, and the fortitude to edit and...

Productivity Tip: Pocket App

I read a ton of blog posts and online articles. So much so that any time I see an article or blog post referred by a friend or colleague on Twitter or Facebook I will at least pop it open to see what all the hubbub is about. Reading these posts can be fantastic for...

Branded: The Halcyon

I'm such a sucker for a well-designed brand. And when the site, Brand New, featured the designs for The Halcyon—a London retail development—I fell in love. Unfortunately, they posted all the design elements as separate images. I much prefer to save these kinds of...

Content Writing Principles

This post about 9 Glorious Truths About Creating Great Content (from WordOfMouth.org) is a fantastic starting point for thinking through the content you generate in your marketing communications.My personal favorite, deals with complexity and honesty:8. Complex is...

A Logo Whoops

Not sure who designed first. And I don't really care either. In this case, I'd say these two are bit too close for comfort. Someone should have raised a red flag and suggested a redirection in the design of the mark (for whichever was second).Any time you design a...

Saul Colt on Word of Mouth

This presentation by Saul Colt (the self-proclaimed smartest man in the world) is both entertaining and full of great advice and examples.Checkity check it. How to Create Offline Word of Mouth -- presented by Saul Colt from SocialMedia.org on Vimeo.

Art as Language

Luke - Prodigal GodWe, today, have a language to celebrate waywardness, but we do not have a language, a cultural language, to bring people back home.  —Makoto Fujimura (from Makoto Fujimura - The Art of "The Four Holy Gospels" video) (Makoto is one of...

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