Blog
Watch my branding brain at work
Allbirds: a sad case study in drifting from the core of your brand
Yet another negative example of how spinning products too far from your brand's core will not end well: Allbirds. “As we made those adjacent product development decisions, we unfortunately lost a bit of sight of what our core consumer fell in love with us for in the...
How to get involved in the Phoenix startup community
Entrepreneurial events, resources, and organizations Having been involved in the startup community in the Phoenix area for some time (including co-directing PHX Startup Week for 2 years and serving on the board of YesAZ), I do get asked from time to time how people...
My Go-To List of Business Books
These are some of the most impactful books I've read as I've built my own business. I highly recommend them to anyone wanting to grow their own business, leadership, and marketing skills. I'll keep updating this over time with other books I've found helpful in my own...
So you’ve written a book? Now turn it into a brand.
Have you written a book? Yes? That is fantastic! And yes - I really mean that. Writing a book is difficult - believe me, I know. It can take hundreds (if not thousands of hours), intense discipline to stick with it for months, even years, and the fortitude to edit and...
Productivity Tip: Pocket App
I read a ton of blog posts and online articles. So much so that any time I see an article or blog post referred by a friend or colleague on Twitter or Facebook I will at least pop it open to see what all the hubbub is about. Reading these posts can be fantastic for...
Branded: The Halcyon
I'm such a sucker for a well-designed brand. And when the site, Brand New, featured the designs for The Halcyon—a London retail development—I fell in love. Unfortunately, they posted all the design elements as separate images. I much prefer to save these kinds of...
Content Writing Principles
This post about 9 Glorious Truths About Creating Great Content (from WordOfMouth.org) is a fantastic starting point for thinking through the content you generate in your marketing communications.My personal favorite, deals with complexity and honesty:8. Complex is...
A Logo Whoops
Not sure who designed first. And I don't really care either. In this case, I'd say these two are bit too close for comfort. Someone should have raised a red flag and suggested a redirection in the design of the mark (for whichever was second).Any time you design a...
Saul Colt on Word of Mouth
This presentation by Saul Colt (the self-proclaimed smartest man in the world) is both entertaining and full of great advice and examples.Checkity check it. How to Create Offline Word of Mouth -- presented by Saul Colt from SocialMedia.org on Vimeo.