Aug 20, 2011 | Business, The Deep Archive
Last night, the restaurant where my wife and I had dinner failed.Nothing catastrophic or life-threatening—they merely forgot to take our order. Whoops!In short, we sat down, ordered drinks and meandered our way through the menu, attempting to make the ever-present...
Jul 20, 2011 | Branding, The Deep Archive
photo by Dave PearsonI saw this question brazenly scrawled across the back window of a high schooler’s car the other day. What a great question!When my partners and I at re:sound creative talk with our clients about branding, we like to talk about fans and...
Jul 19, 2011 | Marketing, The Deep Archive
We’ve all seen it: ‘Tweet this and win a free iPad!’ or ‘Sign-up for 50%-off!’ or ‘Follow us on Facebook and get a free meal!’Social media is rife with promotions and giveaways as business after business tries to build a list...
Jul 15, 2011 | Branding, The Deep Archive
Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.’What’s the ROI on Cool?’ is the question Joe Rinaldi (from Happy Cog) asked recently. He questions the desire of creative agencies and their...
Jul 15, 2011 | The Deep Archive
I am seriously digging these paper sculptures by Matthew Shlian (and available from the Ghostly Store).Anyone have $200 they want to gift me?
Jul 14, 2011 | Branding, The Deep Archive
Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.You can’t just have the ‘best’ product, you must delight your customers.Surprise us. Give us something new, unique, original, different,...
Jul 12, 2011 | Marketing, The Deep Archive
Dear Email Marketing Managers,Please write subject lines that reflect the true content of your email.If you want to say ‘Great News!’ then take a moment to think before you press ‘launch’: What other kinds of emails might I get that would say...
Jul 1, 2011 | The Deep Archive
In about 2 weeks I’ll be hanging up my printer’s smock and putting on a blue beanie.Yep, I’m officially leaving R and R Images. I’ve been there for over 5 years and learned a ton about graphic design, printing, marketing, branding,...
Mar 25, 2011 | Branding, The Deep Archive
What else is up? subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.Photo by Emilie OgezThere is a significant shift happening in business when it comes to how brands market, advertise, and relate with their customers. Brands...
Feb 23, 2011 | The Deep Archive
Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.A burned home. A house lost. A family left in need.This is the story of Kristina, sister of renowned web designer and illustrator, Rogie King. To raise support for...