Dec 19, 2011 | Marketing, The Deep Archive
That’s right. I said it. Business-to-business is dead.With the proliferation of online networking and the movement towards authentic online personalities, selling to businesses has shifted back to where it started. We no longer operate in a world where...
Jul 19, 2011 | Marketing, The Deep Archive
We’ve all seen it: ‘Tweet this and win a free iPad!’ or ‘Sign-up for 50%-off!’ or ‘Follow us on Facebook and get a free meal!’Social media is rife with promotions and giveaways as business after business tries to build a list...
Jul 12, 2011 | Marketing, The Deep Archive
Dear Email Marketing Managers,Please write subject lines that reflect the true content of your email.If you want to say ‘Great News!’ then take a moment to think before you press ‘launch’: What other kinds of emails might I get that would say...
Feb 10, 2011 | Marketing, The Deep Archive
Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.Some interesting thoughts sparked by the latest installment of ‘Design Matters’ with Debbie Millman and Rob Walker:In 100 years, you’ll probably...
Feb 9, 2011 | Marketing, The Deep Archive
Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.Will people pay attention to stories in our always-on, digital world?According to this article from Imprint magazine, they will—if the story is compelling.By...
Jan 5, 2011 | Marketing, The Deep Archive
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.photo via Scottish LibrariesCNN’s business section posted an article recently that called out 15 mistakes that young entrepreneurs make. One of these was “You don’t tell a...