Mar 1, 2012 | Design, The Deep Archive
Fast Company recently posted the first article in a series on the need for user experience design in brands’ communications. I highly, highly recommend this article to anyone in marketing, design, social media, and communications. There are so many golden...
Feb 24, 2012 | Branding, The Deep Archive
George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.”Man, how often have I experienced this one! I certainly won’t pretend I’ve never missed the communication boat with my wife—completely...
Feb 22, 2012 | Branding, The Deep Archive
People rarely buy because of WHAT we do—they invest in the WHY of what we do.Yes, people will buy from WHY-less brands (just look at Walmart). But no one LOVES them either.No one is wearing a their t-shirts proudly. No one is begging to work for them. No one is...
Feb 20, 2012 | Creativity, The Deep Archive
This is some pretty insightful thoughts from web developer, Christopher Butler, on planning and writing website content:”Only by clearly identifying your prospects can you go about creating content that is truly valuable. Oh, and despite the obvious importance...
Feb 3, 2012 | Marketing, The Deep Archive
I recently had the great pleasure of talking with Chris Conrey and Dave Cooke on their sales-coaching podcast, ‘Don’t Sell Me Bro.’We had a great discussion about my blog post about how business-to-business is dead as well as general thoughts...
Jan 12, 2012 | Design, The Deep Archive
This was an email I received from Inc.com—basically a standard newsletter they sound out every few days. Do you see the problem?See that giant grey section at the top of the email? Yeah, that’s the problem.With marketing emails you’ve got barely any time...
