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Art as Language

Luke - Prodigal GodWe, today, have a language to celebrate waywardness, but we do not have a language, a cultural language, to bring people back home.  —Makoto Fujimura (from Makoto Fujimura - The Art of "The Four Holy Gospels" video) (Makoto is one of...

What do retro video games and branding have in common?

Image by betacontinuaGreat retro games thrive on simplistic features. So do great brands.Think about it: Pong, Super Mario Brothers, Asteroid, Galaga, Street Fighter, Donkey Kong...what makes them great? Their designers chose a limited feature set and ran with it as...

How to Create Successful User Experiences

Fast Company recently posted the first article in a series on the need for user experience design in brands' communications. I highly, highly recommend this article to anyone in marketing, design, social media, and communications. There are so many golden nuggets of...

Communication Illusion

George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.”Man, how often have I experienced this one! I certainly won't pretend I've never missed the communication boat with my wife—completely failing to...

Put some soul into your brand

People rarely buy because of WHAT we do—they invest in the WHY of what we do.Yes, people will buy from WHY-less brands (just look at Walmart). But no one LOVES them either.No one is wearing a their t-shirts proudly. No one is begging to work for them. No one is...

Write for the reader first, then for the robot.

This is some pretty insightful thoughts from web developer, Christopher Butler, on planning and writing website content:"Only by clearly identifying your prospects can you go about creating content that is truly valuable. Oh, and despite the obvious importance of...

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