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Watch my branding brain at work

What do retro video games and branding have in common?

Image by betacontinuaGreat retro games thrive on simplistic features. So do great brands.Think about it: Pong, Super Mario Brothers, Asteroid, Galaga, Street Fighter, Donkey Kong...what makes them great? Their designers chose a limited feature set and ran with it as...

How to Create Successful User Experiences

Fast Company recently posted the first article in a series on the need for user experience design in brands' communications. I highly, highly recommend this article to anyone in marketing, design, social media, and communications. There are so many golden nuggets of...

Communication Illusion

George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.”Man, how often have I experienced this one! I certainly won't pretend I've never missed the communication boat with my wife—completely failing to...

Put some soul into your brand

People rarely buy because of WHAT we do—they invest in the WHY of what we do.Yes, people will buy from WHY-less brands (just look at Walmart). But no one LOVES them either.No one is wearing a their t-shirts proudly. No one is begging to work for them. No one is...

Write for the reader first, then for the robot.

This is some pretty insightful thoughts from web developer, Christopher Butler, on planning and writing website content:"Only by clearly identifying your prospects can you go about creating content that is truly valuable. Oh, and despite the obvious importance of...

Interview on the Don’t Sell Me Bro Podcast

I recently had the great pleasure of talking with Chris Conrey and Dave Cooke on their sales-coaching podcast, 'Don't Sell Me Bro.'We had a great discussion about my blog post about how business-to-business is dead as well as  general thoughts on branding,...

How not to design an HTML email

This was an email I received from Inc.com—basically a standard newsletter they sound out every few days. Do you see the problem?See that giant grey section at the top of the email? Yeah, that's the problem.With marketing emails you've got barely any time at all to...

Poets don’t go mad

“Poets don’t go mad; but chess-players do. Mathematicians go mad, and cashiers; but creative artists very seldom. . . . The poet only asks to get his head into the heavens. It is the logician who seeks to get the heavens into his head. And it is his head that...

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