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Watch my branding brain at work
A Few Business, Marketing, and Design Blogs to Keep Your Mind Fat and Happy
One of my co-workers at Cardinal Path recently asked me what blogs I follow...probably because I'm such a 'know-it-all.'Anyways, so I rounded up a few, emailed them over, and they actually found them useful. And I thought 'Why not turn that list into a blog...
Pinning & Winning: Creative Uses of Pinterest Discussion at Gangplank
Tomorrow, Niki Blaker and I will be holding court over at Gangplank HQ for the weekly Brown Bag event.We'll be discussing the new social networking site, Pinterest, looking at how we use the site, as well as how others are using it to be inspired, build...
Art as Language
Luke - Prodigal GodWe, today, have a language to celebrate waywardness, but we do not have a language, a cultural language, to bring people back home. —Makoto Fujimura (from Makoto Fujimura - The Art of "The Four Holy Gospels" video) (Makoto is one of...
Simplicity, Complexity and Completeness: telling the whole story, succinctly
I have a reputation amongst my business partners and friends for writing long emails. And they like to let me know about it, usually through some fun jesting over Twitter.Recently, a topic came up on Twitter about simplicity being a trend in design. And I agreed that...
What do retro video games and branding have in common?
Image by betacontinuaGreat retro games thrive on simplistic features. So do great brands.Think about it: Pong, Super Mario Brothers, Asteroid, Galaga, Street Fighter, Donkey Kong...what makes them great? Their designers chose a limited feature set and ran with it as...
How to Create Successful User Experiences
Fast Company recently posted the first article in a series on the need for user experience design in brands' communications. I highly, highly recommend this article to anyone in marketing, design, social media, and communications. There are so many golden nuggets of...
Communication Illusion
George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.”Man, how often have I experienced this one! I certainly won't pretend I've never missed the communication boat with my wife—completely failing to...
Put some soul into your brand
People rarely buy because of WHAT we do—they invest in the WHY of what we do.Yes, people will buy from WHY-less brands (just look at Walmart). But no one LOVES them either.No one is wearing a their t-shirts proudly. No one is begging to work for them. No one is...
Write for the reader first, then for the robot.
This is some pretty insightful thoughts from web developer, Christopher Butler, on planning and writing website content:"Only by clearly identifying your prospects can you go about creating content that is truly valuable. Oh, and despite the obvious importance of...