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Watch my branding brain at work

A Logo Whoops

Not sure who designed first. And I don't really care either. In this case, I'd say these two are bit too close for comfort. Someone should have raised a red flag and suggested a redirection in the design of the mark (for whichever was second).Any time you design a...

Saul Colt on Word of Mouth

This presentation by Saul Colt (the self-proclaimed smartest man in the world) is both entertaining and full of great advice and examples.Checkity check it. How to Create Offline Word of Mouth -- presented by Saul Colt from SocialMedia.org on Vimeo.

Art as Language

Luke - Prodigal GodWe, today, have a language to celebrate waywardness, but we do not have a language, a cultural language, to bring people back home.  —Makoto Fujimura (from Makoto Fujimura - The Art of "The Four Holy Gospels" video) (Makoto is one of...

What do retro video games and branding have in common?

Image by betacontinuaGreat retro games thrive on simplistic features. So do great brands.Think about it: Pong, Super Mario Brothers, Asteroid, Galaga, Street Fighter, Donkey Kong...what makes them great? Their designers chose a limited feature set and ran with it as...

How to Create Successful User Experiences

Fast Company recently posted the first article in a series on the need for user experience design in brands' communications. I highly, highly recommend this article to anyone in marketing, design, social media, and communications. There are so many golden nuggets of...

Communication Illusion

George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.”Man, how often have I experienced this one! I certainly won't pretend I've never missed the communication boat with my wife—completely failing to...

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