When Customer Service Fails

Last night, the restaurant where my wife and I had dinner failed.Nothing catastrophic or life-threatening—they merely forgot to take our order. Whoops!In short, we sat down, ordered drinks and meandered our way through the menu, attempting to make the ever-present...

What’s Your Battle Cry?

photo by Dave PearsonI saw this question brazenly scrawled across the back window of a high schooler’s car the other day. What a great question!When my partners and I at re:sound creative talk with our clients about branding, we like to talk about fans and...

Social media giveaways: a better way?

We’ve all seen it: ‘Tweet this and win a free iPad!’ or ‘Sign-up for 50%-off!’ or ‘Follow us on Facebook and get a free meal!’Social media is rife with promotions and giveaways as business after business tries to build a list...

Is yours a delightful business

Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.You can’t just have the ‘best’ product, you must delight your customers.Surprise us. Give us something new, unique, original, different,...
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