Jul 20, 2011 | Branding, The Deep Archive
photo by Dave PearsonI saw this question brazenly scrawled across the back window of a high schooler’s car the other day. What a great question!When my partners and I at re:sound creative talk with our clients about branding, we like to talk about fans and...
Jul 15, 2011 | Branding, The Deep Archive
Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.’What’s the ROI on Cool?’ is the question Joe Rinaldi (from Happy Cog) asked recently. He questions the desire of creative agencies and their...
Jul 14, 2011 | Branding, The Deep Archive
Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.You can’t just have the ‘best’ product, you must delight your customers.Surprise us. Give us something new, unique, original, different,...
Mar 25, 2011 | Branding, The Deep Archive
What else is up? subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.Photo by Emilie OgezThere is a significant shift happening in business when it comes to how brands market, advertise, and relate with their customers. Brands...
Jan 4, 2011 | Branding, The Deep Archive
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.”You have to build your brand before you can expect to have any kind of conversion in any kind of media that you use, no matter what the platform.” — John...
Oct 12, 2010 | Branding, The Deep Archive
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.If you hang out with me long enough you’ll discover one of my huge passions is branding and company identities. Or just ask my friends. They know it all too well.I’m not entirely...