Feb 22, 2012 | Branding, The Deep Archive
People rarely buy because of WHAT we do—they invest in the WHY of what we do.Yes, people will buy from WHY-less brands (just look at Walmart). But no one LOVES them either.No one is wearing a their t-shirts proudly. No one is begging to work for them. No one is...
Feb 20, 2012 | Creativity, The Deep Archive
This is some pretty insightful thoughts from web developer, Christopher Butler, on planning and writing website content:”Only by clearly identifying your prospects can you go about creating content that is truly valuable. Oh, and despite the obvious importance...
Feb 3, 2012 | Marketing, The Deep Archive
I recently had the great pleasure of talking with Chris Conrey and Dave Cooke on their sales-coaching podcast, ‘Don’t Sell Me Bro.’We had a great discussion about my blog post about how business-to-business is dead as well as general thoughts...
Jan 12, 2012 | Design, The Deep Archive
This was an email I received from Inc.com—basically a standard newsletter they sound out every few days. Do you see the problem?See that giant grey section at the top of the email? Yeah, that’s the problem.With marketing emails you’ve got barely any time...
Jan 4, 2012 | Creativity, The Deep Archive
“Poets don’t go mad; but chess-players do. Mathematicians go mad, and cashiers; but creative artists very seldom. . . . The poet only asks to get his head into the heavens. It is the logician who seeks to get the heavens into his head. And it is his head that...
