So you’ve written a book? Now turn it into a brand.

Have you written a book? Yes? That is fantastic! And yes – I really mean that. Writing a book is difficult – believe me, I know. It can take hundreds (if not thousands of hours), intense discipline to stick with it for months, even years, and the fortitude...

Productivity Tip: Pocket App

I read a ton of blog posts and online articles. So much so that any time I see an article or blog post referred by a friend or colleague on Twitter or Facebook I will at least pop it open to see what all the hubbub is about. Reading these posts can be fantastic for...
Branded: The Halcyon

Branded: The Halcyon

I’m such a sucker for a well-designed brand. And when the site, Brand New, featured the designs for The Halcyon—a London retail development—I fell in love. Unfortunately, they posted all the design elements as separate images. I much prefer to save these...

Content Writing Principles

This post about 9 Glorious Truths About Creating Great Content (from WordOfMouth.org) is a fantastic starting point for thinking through the content you generate in your marketing communications.My personal favorite, deals with complexity and honesty:8. Complex is...
A Logo Whoops

A Logo Whoops

Not sure who designed first. And I don’t really care either. In this case, I’d say these two are bit too close for comfort. Someone should have raised a red flag and suggested a redirection in the design of the mark (for whichever was second).Any time you...
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