Blog
Watch my branding brain at work
Quotable: On the Importance of Branding
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat."You have to build your brand before you can expect to have any kind of conversion in any kind of media that you use, no matter what the platform." — John Jantsch (author...
Designing A Better Customer Experience: A Lesson from Taco Bell
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.photo by ferret111I admit, I'm a Taco Bell junkie.I visit the one near my work at least twice a week but in my defense, it's because I can get a full lunch for less than $5 and their...
The Gap Logo and Thoughts on Branding
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.If you hang out with me long enough you'll discover one of my huge passions is branding and company identities. Or just ask my friends. They know it all too well.I'm not entirely sure what it...
Are You Doing Work Worth Doing?
Seth Godin asks this question in a recent blog post of his:Are you doing work worth doing, or are you just doing your job?That is the question, isn't it? Take a minute to think. What are you doing right now, every day? Is it really worth doing? I sure hope so.Keep up...
What makes good leadership?
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.“The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with them while they do it.” —Theodore...
“The Surprising Truth About What Motivates Us” — Dan Pink
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.Thanks goes to my uncle, Mark Donaldson of Donaldson Design Group for sharing this incredibly informative and creative presentation with me.
Book Review: “Designing Direct Mail that Sells”
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.Designing Direct Mail That Sells by Sandra J. Blum (FYI: this is an Amazon.com affiliate link. They send me a small referral fee if someone buys this book through the link given on my...
Seth Godin on Trying Different vs. Trying Harder
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat."Trying harder is impossible when you're already trying as hard as you can.But you can always try different." —Seth Godin Interesting thought when you're feeling stuck. You can read...
Rory Sutherland on How Advertising Can Create Value (video)
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.Rory Sutherland—Vice President at Ogilvy—gives a talk at TED about the need for more perceived value in the things that already exist. And how advertising and branding can help us to...