Blog
Watch my branding brain at work
Michael Bierut from Pentagram Talks About Designing for Clients
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.SignalNoise had this video up on the blog back in February and I finally got around to watching the whole thing. Great insight into working with clients, from an industry leader in identity...
“Can you really quantify creativity?”
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.This is the question posed by brand agency SarkissianMason with the launch of their newly redesigned website. The home page sports a glut of metrics they've "collected" from their creative...
David Ogilvy On Management
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.Do not summon people to your office - it frightens them. Instead go to see them in their offices. This makes you visible throughout the agency. A Chairman who never wanders about his agency...
David Ogilvy On Lying in Advertising
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.You wouldn't tell lies to your own wife. Don't tell them to mine. —David Ogilvy
Seth Godin on the Difference Between Hiring and Recruiting
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.Hiring is what you do when you let the world know that you're accepting applications from people looking for a job.Recruiting is the act of finding the very best person for a job and...
David Ogilvy On Responsible Advertising
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat. While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes. —David OgilvyI heartily agree.
Friday Email Tips
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.I thought I'd share a few articles and links I've found that are helpful for launching email campaigns.Design and Build Email Newsletters Without Losing Your Mind (and Soul)This is a great...
The State of Phoenix Design
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.As I've progressed in my love for (and career in) graphic design I've begun to keep tabs on the local design scene here in Phoenix, Arizona. The last 12 months have proven to be busy for the...
The Importance of Details in Communication
Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.It's amazing what the small details can do in communicating best to others.Take this traffic light concept for example:A standard street light is pretty simple: red means you stop; green means...