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Watch my branding brain at work

Two Sides of Cool (or a Lesson from Miles Davis)

Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.'What's the ROI on Cool?' is the question Joe Rinaldi (from Happy Cog) asked recently. He questions the desire of creative agencies and their clients to output work...

Is yours a delightful business

Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.You can't just have the 'best' product, you must delight your customers.Surprise us. Give us something new, unique, original, different, special; something we...

A Word to Email Marketers

Dear Email Marketing Managers,Please write subject lines that reflect the true content of your email.If you want to say 'Great News!' then take a moment to think before you press 'launch': What other kinds of emails might I get that would say 'Great News!' in the...

Is your brand human?

What else is up? subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.Photo by Emilie OgezThere is a significant shift happening in business when it comes to how brands market, advertise, and relate with their customers. Brands...

Your Facebook posts in 100 years.

Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.Some interesting thoughts sparked by the latest installment of 'Design Matters' with Debbie Millman and Rob Walker:In 100 years, you'll probably be gone. But what...

Storytelling in an always-on world.

Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.Will people pay attention to stories in our always-on, digital world?According to this article from Imprint magazine, they will—if the story is compelling.By...

Designers are Gift Givers

Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.There are a lot of smart and talented designers in the world right now but Frank Chimero is quickly proving to be at the top of the list.In this lecture he gave at...

10 Most Significant Cultural Trends of the Last Decade

Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.I stumbled on this article from QIdeas.org that outlines 10 significant cultural trends of the last 10 years in American society. I thought is was very insightful...

The Importance of Storytelling in Your Business

Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.photo via Scottish LibrariesCNN's business section posted an article recently that called out 15 mistakes that young entrepreneurs make. One of these was "You don't tell a good...

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