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Watch my branding brain at work

B2B is dead.

That's right. I said it. Business-to-business is dead.With the proliferation of online networking and the movement towards authentic online personalities, selling to businesses has shifted back to where it started.  We no longer operate in a world where firms do...

When Customer Service Fails

Last night, the restaurant where my wife and I had dinner failed.Nothing catastrophic or life-threatening—they merely forgot to take our order. Whoops!In short, we sat down, ordered drinks and meandered our way through the menu, attempting to make the ever-present...

What’s Your Battle Cry?

photo by Dave PearsonI saw this question brazenly scrawled across the back window of a high schooler's car the other day. What a great question!When my partners and I at re:sound creative talk with our clients about branding, we like to talk about fans and advocates...

Social media giveaways: a better way?

We've all seen it: 'Tweet this and win a free iPad!' or 'Sign-up for 50%-off!' or 'Follow us on Facebook and get a free meal!'Social media is rife with promotions and giveaways as business after business tries to build a list of followers and beef up their social...

Two Sides of Cool (or a Lesson from Miles Davis)

Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.'What's the ROI on Cool?' is the question Joe Rinaldi (from Happy Cog) asked recently. He questions the desire of creative agencies and their clients to output work...

Is yours a delightful business

Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.You can't just have the 'best' product, you must delight your customers.Surprise us. Give us something new, unique, original, different, special; something we...

A Word to Email Marketers

Dear Email Marketing Managers,Please write subject lines that reflect the true content of your email.If you want to say 'Great News!' then take a moment to think before you press 'launch': What other kinds of emails might I get that would say 'Great News!' in the...

Is your brand human?

What else is up? subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.Photo by Emilie OgezThere is a significant shift happening in business when it comes to how brands market, advertise, and relate with their customers. Brands...

Your Facebook posts in 100 years.

Keep up to date with me: subscribe to my blog, follow me @jerrythepunkrat, and check out my latest work.Some interesting thoughts sparked by the latest installment of 'Design Matters' with Debbie Millman and Rob Walker:In 100 years, you'll probably be gone. But what...

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