Seth Godin on the Difference Between Hiring and Recruiting

Hiring is what you do when you let the world know that you’re accepting applications from people looking for a job.

Recruiting is the act of finding the very best person for a job and persuading them to stop doing what they’re doing and come join you.

—Seth Godin

And then Godin asks the question that must be answered:  
Is your job opening so good you could recruit great people for it?

Is it?

(You can read the whole Seth Godin post at his blog here)