Keep up to date with me: subscribe to my blog or follow me @jerrythepunkrat.

@Issue (the online blog of the Journal of Business and Design) posted a great article discussing the issue of doublespeak (creative lying) in marketing. They’ve also posted a useful list of common words and phrases used in marketing and advertising to hide negative facts.

Here’s a few highlights:

  • “Pre-owned” = used
  • “Unfriend” = drop
  • “Full-figured” = fat
  • “Constructive dismissal” = laid off

Check out the article for the whole list.

Copyright © 2022 Mike Jones. Site design by Resound.