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@Issue (the online blog of the Journal of Business and Design) posted a great article discussing the issue of doublespeak (creative lying) in marketing. They’ve also posted a useful list of common words and phrases used in marketing and advertising to hide negative facts.
Here’s a few highlights:
- “Pre-owned” = used
- “Unfriend” = drop
- “Full-figured” = fat
- “Constructive dismissal” = laid off
Check out the article for the whole list.