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Watch my branding brain at work

Marketing: The Times They Are A-Changing

I just read a great article on the new (or is it?) style of marketing in the online social networking age by Brian Clark, Executive Editor at CopyBlogger.com.  Here's a not-so-short excerpt from the article that I thought was extrememly insightful, regarding the...

Seth Godin Explains Viral Marketing

Seth Godin, 21st-century-marketing genius, explains what viral marketing really is (and really isn't) in his latest blog post.My favorite quote from the article:"Viral marketing only works well when you plan for it, when you build it in, when you organize your...

Time, Productivity and the Internet

A great designer, typographer and writer, Elliot Jay Stocks, has written and excellent argument on why the first hour of each work day should be set aside for catching up on email, RSS feeds, commenting on blog posts we follow, and general work-related internet...

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